Media Kit
Brand assets and guidelines for doba. Everything below reflects the live design system.
Boilerplate
Pre-approved copy at every length — quote it verbatim. The name is always lowercase: doba. Never "Doba", "DOBA", or "Doba Protocol" in copy; "doba protocol" only when the technical context demands it.
"100 invested fans outperform 100,000 streams."
"doba is the only marketplace where artists upload their music and get paid instantly once their music is collected. Everything is settled on-chain."
"Artists release music as fan-owned digital assets. No distributors, no payout thresholds, no rented audiences."
"made with love, by doba"
Logo


doba
doba- Maintain clearspace around the logo equal to at least half the logo's width on all sides.
- Minimum size: 24 px digital, 10 mm print. Below that, the mark loses legibility.
- The mark may stand alone; the lowercase wordmark should always accompany it at first mention.
- The lockup pairs the mark with "doba" set in Chivo ExtraBold, lowercase, tight tracking — never any other typeface.
Colors
Primary action — collect, buy, active states
#FF1F8A
RGB 255 / 31 / 138 · HSL 330 / 100% / 56%
Accent — secondary CTAs, labels, highlights
#B794F4
RGB 183 / 148 / 244 · HSL 263 / 85% / 77%
Dark surface base, light-mode text
#0D0D12
RGB 13 / 13 / 18 · HSL 240 / 17% / 5%
Light surface base, dark-mode text
#FAF9F6
RGB 250 / 249 / 246 · HSL 60 / 33% / 98%
Functional Colors
Pink 600
Light-mode indicators (visualizer, active)
#DB2777
Purple 600
Light-mode lavender text (artists, tickers)
#9333EA
Emerald 500
Collected / success states
#10B981
Red 400
Warnings & inline errors
#F87171
Gradients
Brand Gradient
Headlines & gradient text — cyber-pink through lavender.
from #FF1F8A via #B794F4 to #FF1F8A
.gradient-text · 8s shimmer loop
Ambient Background
Page backdrop on every surface — flat base + two blurred orbs over a soft band.
band #EDE4F9 / #140B19
orbs: cyber-pink 20/10% · lavender 30/5%
Rule: gradients are atmospheric, never informational. Text never sits on the brand gradient except as .gradient-text display type.
Typography
AaBbCc 0123
UI & body copy
Light 300 · Regular 400 · Bold 700 · Black 900
Fallback: Arial, sans-serif
AaBbCc 0123
Display & brand moments
Regular 400 · Bold 700
Fallback: ui-monospace, monospace
AaBbCc 0123
Data — addresses, hashes, code
Regular 400 · Medium 500 · SemiBold 600
Fallback: ui-monospace, monospace
Iconography
Library
@tabler/icons-react — the only icon set across every doba surface. Never mix in lucide, heroicons, or inline SVGs.
16 · 18 · 22 · 24
Conventions
- 14 px inline labels · 16 px nav & buttons · 18–20 px list items · 22 px header icon buttons · 24–28 px feature & playback
- Default stroke for UI icons; stroke={1.5} for social brand marks
- Icon buttons: p-2 rounded-md + hover wash; active states in cyber-pink
- One custom mark only: DobaVisualizer (the playing indicator)
Layout
Breakpoints
sm 640 · md 768 · lg 1024
Mobile-first; the dashboard shell pivots at lg.
Containers
App content: max-w-7xl · Home: max-w-4xl (text) / max-w-6xl (hero)
Shell padding: px-4 sm:px-6 lg:px-8
Pill Shell
Header, sidebar & player float as frosted-glass pills:
.glass-surface + 60/50% tint + rounded-2xl + shadow-xl
No full-bleed slabs, no shell edge borders.
Rhythm
4px spacing scale · cards p-5 to p-6
Sections: space-y-6 to space-y-10 · radius --radius: 0.75rem
Link Previews
- RULE 1 Every shareable URL ships Open Graph + Twitter metadata: site-wide defaults in the root layout, per-track overrides on song pages.
- RULE 2 Image URLs are always absolute — resolved via metadataBase (app.doba.world) or hardcoded origin. Never relative.
- RULE 3 Site image: the composed default card (doba-og.png, 1200×630 — mark, wordmark, tagline on the brand background). Track pages: a composed 1200×630 share card (cover, title, artist, price on the brand background), generated per track via opengraph-image.tsx.
- RULE 4 Required fields: title, description, image, type, url, siteName, twitter:card = summary_large_image, @doba_DAO.
Usage Guidelines
By Screen Size
Phone < 640px
- Mark alone is fine in tight headers (min 24 px)
- Single-column cards, full-width pills (12 px inset)
- Drawers become full-page sheets below the header
Tablet 640–1024px
- Prefer the lockup (mark + wordmark)
- Two-column grids open up
- Pills keep 12 px insets
Desktop > 1024px
- Full lockup; mark at 32 px in the header pill
- Multi-column grids; sidebar & panel pills visible (16 px insets)
- Ambient background orbs fully visible — keep surfaces glass so they read through
Do's & Don'ts
- DO use only the brand colors above.
- DO keep the clearspace and minimum sizes.
- DO place the mark on Midnight or Paper surfaces for full contrast.
- DO write "doba" lowercase, always.
- DON'T stretch, rotate, recolor, or add effects to the logo.
- DON'T use the wordmark without the mark.
- DON'T revive the retired angular/clip-path visual language — the system is rounded glass.
- DON'T imply partnership or endorsement without written agreement.
Press, partnerships, or asset requests: reach us on Discord or X.
